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Saturday, August 2nd, 2003

PC Paradox Privacy Information

It has come to PC Paradox's attention that many people around the net have become concerned with personal security and privacy as they access pages on the net. Many ad networks (which will remain unnamed) collect information about the user without notifying them which we believe in turn is a breach of personal privacy. Here are some words from Flycast (and soon FGN) about their privacy policies. If you have any questions or comments please do contact us at or if you would like to talk to a Flycast rep then at

The issue of privacy on the Internet is climbing at a rapid rate, and is becoming a primary concern of Web users. Internet consumers are most concerned about unauthorized use of personal information. However, when they are provided an overview from trusted web publishers as to what information is collected and how it will be used, the concerns have proven to diminish greatly. Flycast has always been deeply committed to protecting the privacy of Internet users, and has had a posted privacy policy since its inception.

If you would like to look at the official Flycast document on privacy (which we have judiciously used) then go here.

Consumer Information:

During the process of delivering an ad to you, Flycast does not collect any personally identifiable information about you such as name, address, phone number, or e-mail address. However, Flycast does obtain some types of non-personally identifiable information such as the Internet Service Provider you use to connect to the Internet, your browser type, or the type of computer operating system you use (Macintosh or Windows, for example). The information collected by Flycast is used for the purpose of targeting ads and measuring ad effectiveness on behalf of our advertisers. If you would like additional information about the types of non-personally identifiable information that is collected by Flycast please click here. In some cases, you may voluntarily provide personal information in response to a specific ad (this ad may ask you to fill out a survey or provide your zip code). If this does occur, Flycast may collect this information on behalf of an advertiser. This information is used by an advertiser to respond to your request. In addition, Flycast may combine this information with other users' information and review it in an aggregate form to understand the type of individuals who view a specific type of ad or visit a particular kind of website.

Engage Profiles:

Flycast Network Web sites use anonymous identifiers (“cookies”) to collect anonymous preference and interest information. This information is provided by Flycast to Engage Technologies, Inc. (“Engage”) and is used by Engage to create anonymous interest profiles on individual browsers. This information does not include any personally identifiable data (such as name, address or e-mail address) that is considered sensitive or controversial or would compromise a consumer’s privacy. Engage profiles are accessed by Engage-enabled Web sites and marketers to tailor site content, promotions and advertising, and to perform market research. Engage allows consumers to opt-out from these profiles at any time. To do so, a user should visit, where they can receive an “opt out tag” that disables their browser from being recognized by the Engage system. For more information on Engage go to

Data Collection:

Flycast, as well as most sites on the Internet, uses "cookies" to enhance your experience on the web. Flycast cannot use these cookies to personally identify you in any way. What are cookies and why do we use them? A cookie is a unique number that is provided to you the first time Flycast serves you an ad. This unique number, which is stored in a cookie file on your computer, helps Flycast target ads to you. This cookie can help Flycast ensure that we don't serve you the same ad multiple times, and help our advertisers understand what you like and don't like about their offerings so that they can cater better to your needs the next time you are interested in their products or services. While we believe that cookies enhance your Internet experience by limiting the number of times you see the same ad and delivering more relevant content to you, they are not required for Flycast to deliver you an ad. If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies. Please consult your web browser's Help documentation for more information.

Participation in Industry-side Privacy Initiatives:

Flycast is involved with several recognized trade associations and privacy groups that are both actively shaping privacy policies and support consumer privacy. Among these is the Network Advertising Initiative (NAI), a group of third party ad networks dedicated to increasing consumer confidence in online advertising and the growth of the Internet economy. NAI is committed to providing users with a clear explanation of what data is being collected, how it is being used and why this is beneficial to a consumer's online experience. Additional information on NAI is available at

On November 8, Flycast participated in a joint Federal Trade Commission and Department of Commerce workshop in Washington, D.C. Lyn Chitow Oakes, COO of Flycast, testified at this workshop along with several other NAI members. They described for government officials and privacy advocates NAI’s efforts to develop a framework for self-regulation, and expanded upon NAI's principles of notice and choice. The group also used the forum to educate participants on the benefits of targeted advertising. Government officials listened to the group’s testimony, and we believe that it was well received. To view footage of the FTC workshop, click here.

We are also actively participating in the Direct Marketing Association's efforts to establish industry guidelines that safeguard the right to privacy, and are members of the Ad Club of New York, the New York New Media Association, the Interactive Advertising Bureau. If you have any additional questions about Flycast's dedication to consumer privacy, please contact us at


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